勝浦みかん 統一ブランド段ボール
勝浦みかん生産販売促進協議会
jukusei mikan 2018
蔵で寝かせて熟成をさせる勝浦みかんの特長が一目でわかるように「熟成みかん」と命名。文字を中心に、みかんのアイコンを配置してシンプルで強度のあるデザインとしました。さらに基本レイアウトはそのままに、みかんの色の濃度で早生みかんと熟成みかんの違いを効率よく、効果的に展開できる仕様としました。配色は市場に多かった青や黄色のベタ配色を避けて白地に鮮やかなオレンジやグリーン（みかんの葉）をランダムに配置することで、みかんの鮮度や生産者や町の活き活きとしたイメージを表現。市場などで段ボール箱が積み上げられた際には、たくさんのみかんが踊るように繋がっていく視覚効果を狙っています。
To clearly communicate the unique characteristic of Katsura mandarins—aged and matured in traditional storehouses—the product was named “jukusei mikan.”
Centered around typography and complemented by a simple mandarin icon, the design achieves a clean yet highly distinctive visual identity.
While maintaining a consistent layout, the packaging system efficiently differentiates between early-season mandarins and aged mandarins through variations in the depth of the fruit’s color, enabling a clear and effective product lineup.
To stand apart from the conventional solid blue and yellow color schemes commonly seen in the market, the design employs a white background accented with vibrant oranges and greens inspired by mandarin leaves. These elements are arranged in a seemingly random pattern to convey the freshness of the fruit as well as the vitality of its growers and the local community.
When the cardboard boxes are stacked in markets and distribution centers, the scattered mandarin motifs visually connect across the surfaces, creating the impression of countless mandarins dancing throughout the display.