アワガミ suaika パッケージ

阿波手漉和紙商工業協同組合

suaika 2016

日本のロゴ&マーク集 Vol.4 掲載
縁起のよいデザイン 掲載

アワガミファクトリーのハイブランド商品「suaika」。
墨、藍、柿渋で染めたステーショナリーが丁寧に和紙に包まれ桐箱に収められています。
ロゴマークは熨斗をモチーフにしながら、墨:藍:柿渋 を、それぞれ 土:草:木に置き換えてシンボライズしています。

Suaika is a premium stationery collection by Awagami Factory. Each item, dyed with sumi ink, indigo, or persimmon tannin, is carefully wrapped in traditional washi paper and presented in a paulownia wood box.
The logo is inspired by the form of a traditional noshi, a symbol of celebration and gift-giving in Japan. The three natural dyes—sumi, indigo, and persimmon tannin—are reinterpreted as earth, grass, and tree, creating a symbolic mark that reflects the collection's connection to nature, craftsmanship, and Japanese tradition.

Art Direction: Koji Ohhigashi
Design: Koji Ohhigashi