いえにわ VI
いえにわ
ieniwa 2018
日本のロゴ＆マーク集 Vol.5 掲載
ご依頼をいただいたのがロゴが完成する1年とちょっと前。その際に「四季の変化を通して家と庭の関係を感じてみてください」このようにお話をしていただきました。冬は薪ストーブの前で。新緑のまぶしい春は外に出て。雨の日のウッドデッキでの打ち合わせも印象的でした。
ロゴは “いえ” と “にわ” そして、そこで暮らす “人” との関係性をシンボライズ。ヒアリングやコンセプトシートから見えてきた方向性からまずは「家をつくる会社であること」をわかりやすく、そして「つくる家がどういった世界観を持っているのか」を表現しました。また、ロゴを作成する際の条件として「キーホルダーなどのグッズにしやすいこと」があり、シンプルな構造はこの点に反映されています。
I was commissioned to design the logo more than a year before its completion. During our first meeting, the client shared a simple request:
“Please take the time to experience the relationship between the house and the garden through the changing seasons.”
That experience became an essential part of the design process. From spending time beside the wood-burning stove in winter to stepping outside amid the vibrant greenery of spring, even our meetings on the rain-soaked wooden deck shaped my understanding of the place and its philosophy.
The logo symbolizes the relationship between the house, the garden, and the people who live within them. Guided by the insights gained through interviews and the project's concept sheets, the design first and foremost communicates that the company builds homes, while also expressing the distinctive lifestyle and worldview those homes embody.
Another important requirement was that the logo should work beautifully on merchandise such as keychains and other branded items. This led to a simple, memorable form that is both highly recognizable and versatile across a wide range of applications.