新居組 VI
株式会社新居組
Nii CORPORATION 2018
長年親しまれてきたロゴマークは会長の想いもあり創業時のものをそのまま使用することに。ただこれまで媒体によって微妙に形が違っていたり使い方がバラバラだったものをディテールの見直しをはかるとともにルール化。WEBなどに対応できるようデータ作成しました。ロゴマークに対し、これまで決まった形のなかった社名の文字はロゴタイプとして新たに作成。またロゴマークやロゴタイプとは別に、コンセプト策定時に洗い出しをしていた現場環境（重機やユニフォーム）を生かしたコミュニケーションのための強いグラフィックエレメントを提案。新たなエレメントはロゴマーク、ロゴタイプ、コーポレートカラーやディテールが違和感なく結びつけられ、使用環境に影響の出ない構成としました。
At the chairman's request, the company's long-established symbol was retained exactly as it had been since the business was founded. However, because its form and usage had gradually become inconsistent across different media, the mark was carefully refined, standardized, and rebuilt as digital artwork suitable for contemporary applications, including the web.
While the symbol remained unchanged, the company name had never existed in a consistent typographic form. A new custom logotype was therefore designed to establish a unified visual identity.
Beyond the logo and logotype, the branding process identified opportunities within the company's working environment—including heavy machinery, uniforms, and other on-site applications—to create a distinctive graphic language for corporate communication. These new graphic elements were designed to work seamlessly with the existing symbol, the new logotype, and the corporate colors, providing a flexible identity system that could be applied consistently across a wide variety of media and environments without compromising usability.