HONOMI はちみつ パッケージ
手作り工房 穂の実
HONOMI 100% PURE HONEY 2019
日本パッケージデザイン大賞 2021 入選
年鑑日本のパッケージデザイン2021 掲載
いちご農家さんのつくるはちみつを象徴的に“黄色い苺”のタグで表現。イベント販売が多いことから袋を合わせて提案。ボトル、バッグ、紐のつながる黄色のラインは「ミツバチのダンス」「はちみつのとろ～り感」や「トーストやバター」など美味しそうのシズルをイメージ。販売ブースなどでは黄色い紐を用いて独自の世界観を作り出すなど、コストを掛けず様々な展開が可能なサブ・グラフィックとして設定しています。
The honey, produced by a strawberry farm, is represented by a distinctive yellow strawberry tag—a playful symbol that immediately communicates the product's unique origin.
As the brand primarily sells at markets and events, I proposed a packaging system that included both the bottle and a matching paper bag. The continuous yellow line running through the bottle, bag, and string evokes the graceful dance of honeybees, the smooth flow of honey, and the warm, inviting imagery of honey drizzled over toast and butter.
The yellow string was also conceived as a secondary graphic element that could be extended throughout sales booths and promotional displays, creating a distinctive brand experience while allowing for flexible, cost-effective applications across a variety of settings.