なると金時のキッシュ ギフトパッケージ
アンデリなると金時
Naruto Kintoki Quiche 2022
「なると金時」の育つ広大な田畑に立って、この土地自体がとても魅力的だと感じたことがイメージの起点になっています。
パッケージは緑（芋の葉や弦、山）、青（空と雲）にさつまいもの濃紫という色面による構成で、この土地への想いや誇りを表すと同時に、売り場でよく見られる紫や濃黄色のさつまいも関連の商品群との差別化を図っています。
The design was inspired by standing in the vast fields where Naruto Kintoki sweet potatoes are grown. Experiencing the landscape firsthand, I felt that the land itself was one of the product's greatest assets, and this became the starting point for the visual concept.
The packaging is composed of bold planes of color: green, representing the sweet potato leaves, vines, and surrounding mountains; blue, symbolizing the sky and clouds; and the deep purple of the sweet potato itself. Together, these elements express the producers' pride in their land while distinguishing the product from the many sweet potato packages that typically rely on dark purple and golden yellow as their dominant colors.