日和cafe VI
日和cafe
hiyori cafe 2023
日本のロゴ＆マーク集 Vol.8 掲載
北島町にある人気カフェ「日和cafe」のロゴマーク、グラフィックツールなどのVIを担当しました。
ネーミングにcafeの表記があることに加え、すでに店舗にバリューがあったため、日和cafeのアイデンティティや店舗を想起させるロゴマークはそもそも必要なのか、というところからスタートしました。
そこで、シンボル固有の役割としてオーソドックスなロゴではなく、ここにしかない価値や魅力を視覚化することに重点を置いた、既存のロゴスタイルに拘らないコミュニケーションの質を高めることをロゴ設計の起点としました。
I developed the visual identity for Hiyori Cafe, a popular café in Kitajima, Tokushima, including its logo and a range of graphic communication tools.
Because the name already includes the word “Cafe” and the business had established a strong reputation of its own, the project began with a fundamental question: Does Hiyori Cafe actually need a conventional logo to represent its identity?
This question became the starting point for the design process. Rather than creating a traditional logo, the goal was to develop a symbol that visualizes the café's unique character and values—something that could communicate what makes this place unlike any other. The identity was therefore conceived not as a conventional mark, but as a communication tool that strengthens the relationship between the café and the people who experience it.